OTT for Managers Training, Over-the-Top TV Course
OTT for Managers Training, Over-the-Top TV Course
OTT (over-the-top) is a method that provides TV and movie content on the Internet on request and meets the needs of individual consumers.
The term itself stands for "top," which means that content providers are surpassing existing Internet services.
OTT is a relatively new phenomenon with huge growth potential. Many companies are entering the OTT space, thus providing consumers with a variety of choices and increasing the number of advertising inventory for advertisers.
As more and more people "do nothing" and turn to pure online media consumption, the way to attract these consumers will increasingly be through OTT services.
OTT is simply a special channel through which video is delivered to finish users.
In the digital age, consumers expect quite what was available a generation ago, and OTT fits that bill. In fact, OTT has several advantage over cable.
The accessibility of OTT content is one among the various reasons it’s so popular.
In order to stream OTT, customers only need an Internet connection and compatible hardware devices, such as:
- Mobile OTT Devices
- Personal Computers
- Smart TVs
Its fast-growing profitability and popularity, especially among young audiences, has stimulated widespread competition.
OTT content can be accessed directly on a computer, but it can usually be viewed on a network-enabled TV, or on an Internet-enabled device (such as Roku or Apple TV) connected to a regular TV.
OTT content are often accessed directly on a computer, but it's often watched on a Web-enabled television or through an Internet-enabled device, like a Roku or Apple TV, connected to a standard television.
Industry insiders believe that OTT will develop rapidly with technological advances, which will promote the availability of OTT on demand anywhere.
It is expected that independent 5G will be launched in the United States in 2021, and investors and managers should pay close attention. Pure 5G does not include a mix of previous generation products (such as 4G), which will increase download speed and stream transmission with almost zero latency.
With data having the ability to maneuver in real time on 5G, advertisers are going to be ready to put their ads directly ahead of potential customers almost instantly.
Products like OTT will certainly change in delivery as people take their favorite movies and shows on the road with them.
Tonex offers OTT for Managers
The OTT for Manager Training covers the key business and operational principles behind Over the Top (OTT).
Learn how OTT services generate revenue from video on demand (VOD), catch-up TV and interactive applications.
OTT for Manager Training also covers advanced OTT online TV functions, the development direction of the broadband telecommunication industry and the latest developments.
Training Objectives:
- Describe what OTT TV is and how it works
- List the business drivers for OTT TV
- Describe key operational impacts of OTT TV
- Discuss fundamental concepts and value proposition behind OTT TV
- List key challenges and possible migration paths
Audience:
- Managers
- Business professionals
- Non-Engineers professionals who are interested to learn OTT TV and its impact
Course Outline:
- Introduction to OTT
- OTT TV Service Model
- Principles of Digital Marketing and Digital Advertising
- OTT TV Advertising
- OTT Technology Concerns
- Case Studies (Selective)
Learn More:
Over-the-Top TV Course
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