OTT for Managers Training, Over-the-Top TV Course
OTT for Managers Training, Over-the-Top TV Course OTT (over-the-top) is a method that provides TV and movie content on the Internet on request and meets the needs of individual consumers. The term itself stands for "top," which means that content providers are surpassing existing Internet services. OTT is a relatively new phenomenon with huge growth potential. Many companies are entering the OTT space, thus providing consumers with a variety of choices and increasing the number of advertising inventory for advertisers. As more and more people "do nothing" and turn to pure online media consumption, the way to attract these consumers will increasingly be through OTT services. OTT is simply a special channel through which video is delivered to finish users. In the digital age, consumers expect quite what was available a generation ago, and OTT fits that bill. In fact, OTT has several advantage over cable. The accessibility of OTT content is one among the various reason...